New Logo for Utah's Winter Games New Logo for Utah's Winter Games The theme is composed of three elementes: Contrast, Culture and Courage.
Contrast is the symbol of Utah’s landscape -- from the arid desert to the snowcapped mountains. You can find this element in the blue lower part of the logo.
Culture represents the blend of cultures that make up the region’s unique American heritage and jumps out at you in orange..
And Courage is the spirit of the athletes -- the true essence of the Games. showing itself in the gold flame atop the emblem as it appears atop the Olympic torch. The three themes and colors are woven together like a Native American Indian blanket. The prominent style screams Southwestern.
After the initial visual impact of the jagged
Southwestern lines,
many people begin to see a snowflake emerge in the abstract emblem.
Now that Utah will host the Olympic Winter Games in 2002, the bid logo is out, and a new Olympic logo is in. The new logo will forever serve as the symbol of the games held in Utah.
Salt Lake City Mayor Dee Dee Corradini says, "The colors are bright, exciting, vibrant… just like our city just like our people. I see the Salt Lake City skyline standing proudly adjacent to our majestic mountain backdrop, each time I see it I see something new."
Anita DeFrantz is a member of the Executive Committees of both the International Olympic Committee and the Salt Lake Olympic Committee. DeFrantz says, "The logo will not be confused with any other logo. It will mean the games of 2002 in Salt Lake from the moment it is introduced onto eternity. The athletes will love it." DeFrantz is a former Olympic athlete.
Marker Ltd. is banking on the public loving the logo as well. The Utah based outdoor clothing company has a full line of jackets, fleece, gloves etc., with the new logo. You will see it everywhere, particularly in Utah sporting goods stores, U.S. Olympic Spirit Stores, and ski shops. Fred Carr, Olympic Director for Marker Ltd., is very excited about the new logo. Carr is no stranger to Olympic Logos. He use to be with the U.S. Olympic Committee before heading up the Olympic Program at Marker. "It is very unique and will get the whole state of Utah excited for the Games. It is exciting to see the many different elements that went into creating the logo, the new logo has a lot of class. It will not only appeal to the people of Utah, but will appeal to people internationally." Carr says one of the most common questions he hears is, "Why change the Logo?" He explains, "There are two main reasons why. First, this is a trademark issue. The current Bid Logo is only trademarked in the United States. The New Logo will be trademarked worldwide. This protects the Salt Lake Organizing Committee, Sponsors, and Licensees from any infringement on the Logo. Second, traditionally the Host City of an Olympics will have a bid logo and then also a logo that is developed after the city receives the bid. The current bid logo has been around since 1989 when Salt Lake City was bidding for the 1998 Olympic Winter Games.
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